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We know many marketers wonder if copywriting is still relevant, as we live in an age where video, visual and podcast content are the most shared mediums. Yet copywriting is still so vital, as it has the power to improve nearly every aspect of your marketing. If you know how to write content that grabs people from the start you can raise your game and boost customer engagement massively.
SO, HOW CAN MASTERING THE ART OF COPYWRITING BENEFIT YOU?
From your sales pages to your press releases, video scripts, blog post headlines meta descriptions, and email campaigns to your Facebook posts and Press releases, knowing how to create great copy will help your marketing efforts enormously.
When you learn how to do it right, you'll be able to get higher conversion rates on key pages, improve the structure of your blogs, get more engagement in social media, and have many more people share your content.
Most importantly of all, you'll be able to understand your customer’s needs, which will help you connect with your target audience much better.
To create truly great copy, you first need to know your audience. You must understand what drives them, their hopes, dreams, thoughts, fears and desires.
Once you have this knowledge, you'll be able to write copy that immediately connects with the people you're trying to reach, because you'll be speaking their language. This will make all your content 100% more effective, and you'll find it easier to be able to get people to take the action you want.
Knowing how to write good copy is an essential marketing skill, that will help you boost your reach, sell more, and get more customer engagement.
It will also make you much more employable, according to the National Association of Colleges and Employers, 73% of employers want to hire people with strong writing skills.
Get the knowledge you need to expand your skills, and effectively market your business in today's fast-paced digital business environment.
We look forward to welcoming you on board as my newest student,
Ing. Tomas Moravek & Beck Robertson, NCTJ qualified journalist and copywriter with over 10 years’ experience
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