Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies & channels - to reach the viewers, turn them into customers, provide value and retain them.
Digital marketing is very different from traditional marketing. The media used as well the promotional methods employed vary.
Digital marketing achieves marketing objectives of a business through different digital channels. However, the field of digital marketing is extremely broad. It ranges from graphic design, search engine optimization, and video marketing to web development, content creation, and everything in between! They all constitute the Digital Marketing Mix. Understanding the Digital Marketing Mix Framework, therefore, requires a great amount of sincerity, dedication, and passion.
Who Should Take This Course: Anyone who wants to understand how to approach digital marketing mix & its components for business growth.
Digital marketing has become one of the best marketing approaches to effectively reach your target audience, trigger customer conversions, drive online sales and earn lasting revenues.
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