If you're looking to start a website for your business you about 5 seconds to connect with your audience. If your messaging is not clear your losing people and sales..
We look at a website for 5 seconds and ask these 3 questions:
1. What do you offer?
2. How does it benefit me?
3. How do I contact you or buy?
Whether your goal is to make a bunch of money or to have a meaningful impact, your message matters most.
So stop worrying about how nice your website looks, and start paying attention to the words you use instead!
To change your life and the lives of your audience you need to create a business website that matters -
Hi, My name’s James Stafford and I've been teaching people how to start a website and clarify their message since 2012. In fact, over the last 5 years, I’ve made over 7 figures with my website and vlogging and if you were to ask me what’s the difference that makes the difference... I would tell you this – start a website that matters.
Now starting a website is actually the easy part, and thousands of new sites are started every day. You can literally create one in 5 minutes - but very few people will create a website that matters.
Here’s the deal: while I know starting a website is an incredible opportunity for some, the fact it isn’t for everybody.
If it’s not a good fit for you, you’d probably be better off spending time pursuing something else.
So before you decide to start a website here’s the top 5 reasons it might not be for you.
1. Don't start a website (or business or blog) if you're not willing to do the work.
A business won't run itself for you, nor will a blog write itself for you. You need to be willing to put in the work to make it happen.
2. Don't start a website or blog if you don't know who you're talking to. Having an audience in mind is key. It may be the people you sell to or your best friends or a group you're professionally connected with. But knowing who you're talking to will shape what you talk about.
3. Don't start a website or blog if you don't have the time.
If you're feeling pressure from others or from yourself to do it, but you really don't have the time, don't do it. You'd only get frustrated with it eating away that last bit of free time you have.
4. Don't start a website or blog if you just want to get famous.
Find a better reason. Find a purpose. Help people. Share your stories. But don't do it for fame.
5. To be a successful online, you have to like helping or entertaining other people, not just talking about yourself. You should genuinely want to help people. Alway remember this those who serve well sell more.
So if you’re not cool with any of those, blogging might not be for you.
However, that being said, if none of these worry you, then a website can change your life for the better!
For people with the desire and ability, I strongly recommend starting a website for all kinds of reasons.
I started my website in 2012 at Website Made Easy to show people how to get started online step by step with there first website or blog.
Ever since I started WebsitesMadeEasy, amazing things have happened. I’ve made new friends, built a business, discovered creativity I didn’t know I had, and have supported myself in a way that lets me travel the world.
I’ve even received business offers and partnerships, and countless emails from readers that lift me up, and make me thankful every day for being able to share my voice and help people through my content.
When I think back over the amazing changes I’ve gone through over the past 8 years, having a website that has allowed for me to connect with my audience, so i can share my content and make money is at the center of what has enabled those changes.
I’ve been fortunate, and many of my friends have as well.
I have watched friends and peers do amazing things with there website, and I’ve helped millions of other people start there websites through my videos.
When I started my website and blogging, I knew no popular bloggers, and I didn’t know anyone who supported themselves through there website.
I now know dozens of people who earn a living with there website selling there products and services and dozens more whose lives have changed because of it .
The benefits of having a website are easy to recognize and praise, but not every site will reap these rewards. There are hundreds of millions of websites in existence, and only a small percentage achieve the goals of becoming profitable and creating impact by connecting with there audience.
The journey will be hard at times, but it’s the journey where the fun and transformation happens. Reaching the destination isn’t the point. Not when you realize that all the value (and wealth) is derived from the journey itself.
So my goal for you is not only teaching you how to start a website that matters also show you the main ingredients that you have to have on your site to set it up properly to ensure its success.
So if you're ready to start a website that matters then get dialed in.
There's only one caveat though, and that is this is not for everyone. Too many people want to start a website and not have to work for it, and after a decade of being online, I can tell you that is not how it works. You have to really want this and take action on it.
This is about showing up daily and doing the work in coming at your prospects from a place of genuine service and adding value.
I promise. If you're willing to take care of the relationship, then the money will follow and the first place we need to start is with your website because without this key foundational piece, you'll struggle to execute this process.
This means having your website properly set up in a way that's going to authentically connect with your audience immediately. We want to magnetize your website so you're attracting a quality audience that is hungry for more an is actually signing up for your free stuff so you can start building a highly engaged email list.
Now as a bonus in this video, I want to teach you how to create my signature hybrid homepage, which is going to help immediately connect with your audience so you sell your stuff and make money.
Prepare to be wowed because my hybrid homepage is designed to deeply engage your audience and will practically compel visitors to sign up, converting traffic into subscribers, and then ultimately buyers.
This video is based on my signature three-step WTC system, which is a proven blueprint to success with your website or even your blog. So here's the thing for years. I struggled to make money online, jumped from around from buying course to course, and getting more and more broken, more and more frustrated because I'd make a tiny bit of money and then nothing in. Long story short, I got so tired of being broke that I swore I would stop buying the latest course with money I didn't even have and just focused on what I found worked.
So when I stripped everything back, I discovered you really only need three things to make a successful website.
You need to propelry build a website to connect with your audience, get targeted high quality traffic to your website and turn those leads into paying and repeat customers.
Three things, website traffic customers, which is exactly what my WTC system stands for. That's it. So here's how this tutorial is going to work. I'm going to walk you through how to properly set up your website with the hybrid homepage, which is the foundation of the WTC system. So you can get started making money today.
Now let's get started with step one, which is all about creating a website that matters. And don't worry if you've never built a website before and I promise it's not daunting, scary or overwhelming, just follow along with me because the process is simple, easy, it doesn't require any technical skills whatsoever.
You can get started from next to nothing. I think it's safe to say I've got this process pretty dialed in.
What you're going to be creating with your website is your very own profit roadmap, which is what's going to connect with your audience to you can make money with it. Believe it or not. Getting your website up and running from scratch is actually the really easy part.
And once that's done we can start adding in the juicy bits, which is essentially all the key ingredients of a website that is propelry setup up to connect with your audeice by adding amazing value and these include your hybrid homepage, educational content, and irresistible offers.
Now our goal for your website is very simple. We want to attract the right people, to your website, and give them a super valuable piece of content for which they can sign up for to get on your email list to get in. Once you have someone on your email list, you can then start to build out and nurture a relationship with them so you can start offering products to them and therefore start making money.
Now, this is why in order to reach that goal of having a successful website, your homepage must connect deeply with your audience and encourage them to take the next step with you, which is signing up for your free stuff and your hybrid homepage will allow you to do that very nicely because the way it's set up will allow you to both engage your audience and prompt them to take action sharing things like your pilot story, which is one key ingredient of the hybrid homepage will help you massively because you want to be relatable to your audience and share your experiences in order to create a connection with them and stories are the best way to do that.
It's a win win scenario because your website will give you the freedom and flexibility of earning while doing something you love.
However, I want you to focus on laying a solid foundation for the success of your website and that means consistently publishing regular content in different offers on your site.
With that being said, let's take a peek at the website we're going to be creating now.
This is it, it's Awesome. And we'll be creating this using two totally free tools called Elementor and envato elements. It's fresh, clean and beautiful and it's ideal for anyone serious about creating a business website that matters. Plus it's got a ton of options to enhance its functionality. And one of the key benefits of this theme is that it's fully mobile responsive, which means it's going to look just as great on a tablet or phone as it does on a desktop and will allow your audience to connect with you wherever they are.
Aside from building your website, you'll also learn the secret sauce and exact steps we use at websites made easy to turn visitors into raving fans and paying customers to. And content marketing is huge right now in the hybrid homepage will ensure your content stands out by placing your content front and center to really capture the attention of your audience.
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