Description

LinkedIn Ads Course 2020 is designed to give Successful strategies for Selecting Right Campaign Objective, Ad Format, Bids and Budgeting, Targeting, Testing and Optimization which would help you to achieve higher Return on Ad Spend (ROAS).

The course covers

1. LinkedIn Ads V/S Facebook Ads - Where should be you spending your advertising dollars on?

2. LinkedIn Ads V/S Google Ads- Where should be you spending your advertising dollars on?

3. How to get admin access of the company page

4. How to get access to the LinkedIn Ads Account

5. Setting up LinkedIn Insight Tag

6. Setting up Conversion Tracking Using site wide insight tag

7. Setting up Conversion Tracking using an event specific pixel

8. Account Structure and Organization

9. Strategies for Selecting Right Campaign Objective

10. Strategies for Selecting the Right Targeting

11. Bidding Strategy

12. Budgeting Strategy

13.  Benchmarking

14. Testing Strategy

15. Optimization Schedule