Description

This course will help you become better at using Optmyzr's PPC management tools to do optimizations and reporting for your AdWords account. We cover all the tools of the platform for these areas of the product:

• One-Click Optimizations™
• Data Insights
• Reporting

We explain how each tool works (e.g. how we generate optimization recommendations) and how to tweak the results to meet the needs of your own SEM management style.

The course is given by Frederick Vallaeys who is a cofounder at Optmyzr and Google's former AdWords Evangelist.