Have you finished your book? Ready to publish a blog? Releasing website content? Before you press that submit button and reveal your writing to the world, be sure to proofread and self-edit your material. Writers are often eager to publish and don't take the steps necessary to ensure that their writing presents themselves professionally. When you publish, you tell the world who you are! Be sure that you are telling them you are the expert not just in the content (the what), show this in the quality (the how).