When you say it about yourself, it's bragging. When someone else says it about you, it's proof.

There is nothing more powerful than a customer switching from your biggest competitor and then telling everybody else about it.

After this webinar, 

• Most will agree with us about the importance of testimonials. 
• Most will commit to earning them from customers. 
• Most will plan to make testimonials a key part of their sales and marketing strategy. 
• Few will understand to the point that they're motivated to action. 
• Few will actually put these tools and truths to work.
  

Don't be like most.